Business Protection Strategy
Protect the People Your Business Depends On
Protect the people and assets your business depends on. Key person insurance, buy-sell agreement funding, and continuity planning that keeps your business stable through disruption.
How This Strategy Works
Key Person Coverage
If a critical team member is unable to work, key person insurance provides the capital to keep operations stable — replacing lost revenue and funding the search for a qualified successor.
Buy-Sell Agreement Funding
A funded buy-sell agreement ensures a clean ownership transition without forcing a fire sale, taking on debt, or leaving surviving owners and families in conflict.
Business Continuity
Disruption is unpredictable. A funded continuity plan built before the disruption happens means your business survives circumstances that would otherwise close it.
Every business that depends on specific people carries exposure most owners never plan for. This strategy addresses that exposure directly.
Complimentary. No pressure. A clear path to your LivingLEGACY™.
FAQ
Common questions about business protection strategy.
What is key person insurance and is it tax-deductible?
Key person insurance is a policy owned by the business on the life of a critical employee. If that person passes away or becomes disabled, the death benefit stabilizes operations. The premiums are generally not deductible, but the benefit is received income-tax-free by the business.
How should a buy-sell agreement be funded?
Life insurance is the most efficient buy-sell funding mechanism. At a partner's death, the death benefit provides immediate liquidity to purchase the deceased partner's interest — without forcing a sale, taking on debt, or drawing down business reserves.
What is business continuity planning?
Business continuity planning identifies where a business is exposed to disruption — key person dependence, ownership gaps, undocumented roles — and puts structures in place so the business can survive and transition without a crisis becoming a permanent loss.